This is the "platform" conundrum I am up against. Publishers (and literary agents too) want to know if the authors who query them already have a built-in audience of people. People who read their blogs, who watch their YouTube videos, who read and follow their tweets and retweet them, who come to hear them lecture.
I have had some of them informing me that getting a book published is no longer a mechanism for reaching people with your ideas. It is something that you do when you are already successfully reaching people with your ideas.
I have a prepared "about the author" statement that I include in my queries when the instructions for submitting to them say to give some background information about yourself, your prior publications (if any), your education (if relevant), position of employment or expertise (ditto), and, yes, your platform. At the end of it, after describing my academic background and history of being a gender activist and so forth, I have this:
About the Author's "Platform" — Many literary agencies and publishers, when they request the nonfiction author's bio, are primarily interested in knowing who will buy the book based on the author's reputation and stature in the field. This isn't that kind of memoir. No one (except maybe my Mommy) will read it simply because I'm the author; the book is interesting (and marketable) as a "representative" or "illustrative" memoir, the story of what it is like to be a particular TYPE of person (genderqueer, in this case).
Yes, I'm aware that that's probably not what you meant by "platform", that you're less interested in whether I'm a household name than in whether or not I have a following of potential readers and purchasers of my book. Well, I blog weekly; in this day and age, no one leaves comments directly on blog pages, but I post links to my new blog entries in a couple dozen gender-centric Facebook groups and I have a modest but supportive audience who follow me there.
The whole situation is frustrating, but I believe it makes it difficult, not impossible, to get traction. I keep reminding myself that I have twice had a publishing contract for this book, and if it had indeed gone into print I would have reached many people and more people would pay attention to the things that I say and write because I was a published author on the subject.
It's also useful to remind myself that only some people will not pay serious attention to a person's thoughts and ideas until and unless they believe that a lot of other people are also being exposed to what that person thinks. There are, fortunately, people who will get quite excited about or supportive of a line of thought that "clicks" for them, no matter where it comes from or who else is likely to be exposed to it.
Getting to critical mass is to some extent a random thing, a matter of chance. The longer I keep doing this, the more likely it is that my writings will affect someone who has something of a platform of their own, either in the sense of having the ears and eyes of a lot of people or in the sense of knowing some specific key personnel whose attention to this project could help propel it forward. That would, of course, include literary agents and publishers, who certainly possess the power to make my book a success.
Meanwhile, none of the other modalities of communicating with people make more sense to pursue instead of focusing on trying to get my book published. I already have a blog; a small handful of people read it and I don't know how I would increase that. I already post links to my new blog posts all over Facebook, and that's one reason I have the handful of readers that I do have, but again I don't know any magic tricks for drawing more attention to them. I have a Twitter account and I tweet about my blog posts, but I'm a clumsy and clueless twitterer and I'm not likely to suddenly become adept at expressing myself usefully in postage-stamp sized textmorsels. I've addressed some groups, giving presentations and leading discussions, but it's not easy getting booked when one has no authoritative position or official role and does not have a book published. I've even made a few YouTube videos, but they don't tend to pull in people any more rapidly than my blog posts do. And meanwhile, I've got a book, already written, so it kind of makes sense to continue to try to get it into print.
(Be all that as it may, if you have suggestions for how to get more people to tune into my thoughts and words, or for more useful ways in which for me to render them and make them available, by all means give them)
I probably should hire someone to make a home page for me, perhaps with the table of contents (i.e., "Index of all Blog Posts", see below) embedded in it. Or at least find out if I could afford it, etc. I could do something along those lines myself, but graphic design is not my strong suit and my HTML skills are pre-CSS, HTML 1.1 edition stuff at best.
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