Saturday, December 14, 2019

Memes and Message Themes

Meme (n.) -- an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.


When I first came out as an identity not yet on people’s maps, I was intrigued by the rapid spread of popular snippets, little ideas that raced through communities as trendy notions you were supposed to know about if you were cognizant. “Hey”, I said to myself, “if I could figure out what makes an idea catch on and take off like that, I could leverage that to get the word out, to spread awareness of people like me existing in the world!”

And although I was not particularly witty and clever nor anything akin to popular, I watched people’s behavior to see what caused them to latch on to one thing instead of another as an item to pass on as if it were the Most Brilliant Thing Ever.

Eventually I decided that there was no identifying characteristic that was making the phenomenon happen around any specific morsel of an idea. If anything, the near-emptiness in content made it slightly more likely to become the newest trend, rather than any element of profundity or exceptionally clever twist. What I saw were people listening to the crowd and trying to discern early on what was being embraced so they could embrace it a little bit before other people, who would then copy them by embracing it themselves.

That’s not strictly 100% true (some appreciation of quirkiness does seem to play a role), but by and large these trendy ideas were being popularized because they were popular. People were competing to see who could jump on the next bandwagon before it became fully crowded, and would jump to the next one when they could sense it, but it was bandwagon behavior at the root. People weren’t adopting these memes because they agreed with them or thought they were insightful or cute. They were adopting them because they were catching on.



One of my friends, a performance artist, ends one of her pieces with the final line “If you live long enough, you become relevant”. After 40 years of trying to come out as a sissy-esque femme who accepts his nature and his physically male body, I may have lived long enough to attain relevancy, as genderqueer is trending. It isn’t all specifically my version of genderqueer, but yes, there are more and more people pushing away from the expectation of transgender “passing”, of asserting the vlable identity of their gender independent of their physiology or their presentation.


I spend a lot of time and energy complaining that MOGII / gender-variant communities are too much geared towards a kind of groupthink, where there is hostility and condemnation for anyone who doesn’t use the right words or echo the sentiments and viewpoints that have been embraced as the Right Way to Think of It. I shouldn’t let it surprise me. People within communities – any type of communities – tend to engage in the bandwagon-hopping because it is how human networks operate, it’s how the collective self, the “us” that forms a community, does its thinking. But I do, I grouse and snarl and complain about it, expecting all the individuals to examine ideas carefully and to be ready and willing to dissent from those around them and offer a different perspective at least a dozen times per week, and to quit chasing the bandwagons.

That may seem natural to me simply because I’ve been a loner for so long, a social hermit without a group. Like so many other MOGII kids, I was a misfit growing up. But in my case, coming out didn’t provide me with entry into a group of like-minded misfits. I sought it, fervently and desperately, wishing to belong. But because it didn’t happen for me, I suppose I developed less of the interactional patterns that lend themselves to bandwagon-jumping.

Which (I should keep in mind) means I’m not necessarily “a more independent thinker” so much as my tendency to independence has been an accident of not having found a place to fit in.


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